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ES-26 · Estimating

Roofr

Roofing software with $13 roof measurement reports, proposals, CRM, material ordering and payments.

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01

Overview

Roofr is software for roofing contractors that combines satellite roof measurement reports, an instant estimator, proposals, CRM, material ordering, invoicing and payments in one platform.

Best for: Residential roofing contractors that want measurements, proposals and CRM in one place.

02

What Roofr does

Roofr's measurement reports deliver roof dimensions, pitches and material lists, typically within two hours on paid plans, and its Instant Estimator gives homeowners a price from an address on the contractor's website. Proposals use customizable templates with shingle options and e-signatures, while the CRM tracks jobs from lead to close on a kanban board, alongside a calendar, crew management and job costing on higher plans.

Contractors can order materials through supplier connections, with partners including ABC Supply, SRS Distribution, QXO and CertainTeed, and send invoices with card and ACH payments. Newer add-ons include AI-built Roofr Sites and an AI Receptionist that answers calls and books appointments, both in beta.

Roofr is led by a former roofer, says more than 12,000 roofing companies use it, and raised a Series B led by TCV in 2025. The Starter plan is free with $19 measurement reports; paid plans run from $109 to $349 per month with unlimited users and $13 reports, and annual billing saves up to 15%.

  • Roof measurement reports
  • Instant estimator
  • Proposals and e-signatures
  • CRM job board
  • Calendar
  • Crew management
  • Job costing
  • Material ordering
  • Invoicing and payments
  • AI receptionist
03

Key features

  1. 01

    Roof measurement reports

    Dimensions, pitches and material lists, usually within two hours

  2. 02

    Instant Estimator

    Homeowners get a price from an address on your website

  3. 03

    Proposals

    Templates with shingle options and e-signatures

  4. 04

    CRM kanban board

    Track jobs from lead to close

  5. 05

    Calendar, crew management and job costing

    Run production (higher plans)

  6. 06

    Material ordering

    ABC Supply, SRS Distribution, QXO and CertainTeed

  7. 07

    Invoicing and payments

    Card and ACH

  8. 08

    AI add-ons (beta)

    Roofr Sites websites and an AI Receptionist that books appointments

04

Company details

Company
Roofr
Founded
2016
Headquarters
San Francisco, United States
Ownership
Private
Deployment
Cloud
Support
Phone, Chat, Email, Help center
Website
roofr.com
05

Who it is for

Company size
Small, Mid-size
Project type
Roofing, Residential, Exterior remodeling
Roles
Roofing contractors, Estimators, Sales reps, Office managers
06

Third-party reviews

Sources checked 2026-11-11

Reviewers like

  • Low-cost, fast measurement reports
  • Easy to learn
  • Clear reports with pitch data
  • All-in-one from lead to invoice

Reviewers flag

  • Measurement accuracy depends on imagery
  • No QuickBooks integration
  • Mixed support experiences
  • Costs rise at high volume

Summary written by our editors from public reviews. Ratings link to the original source.

07

Pricing

Model

Flat rate / month + per report

Starts at

$0

Free Starter plan with $19 reports; paid plans $109–$349 per month, unlimited users

Free trial

No

Free plan

Yes

See current pricing (opens in a new tab)
08

Alternatives

09 · Sources & notes

Compiled from the vendor’s website and public review platforms. Last reviewed 2026-11-11.

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